Lyric Opera recognized the importance of enhancing the virtual experience for patrons. The organization had invested in cutting-edge software programs and digital platforms to gather and track patron data. However, they lacked a central hub to view a comprehensive profile of each patron and to share this information across the organization. This resulted in fragmented data sets that required extensive manual analysis, making patron communication and engagement strategies less efficient and effective.

Thierer Family Foundation partnered with Lyric Opera of Chicago to identify and deploy a fully integrated system to optimize the data of the patron journey and allow the Lyric to better engage with their audiences. Thierer Family Foundation was able to identify a clear roadmap and a solution to increase efficiency and performance for all departments. This included defining how data needs to be integrated and flow between tools to be usable across all channels and departments.

Data optimization and automation has allowed staff to reallocate their time to address and innovate other projects that expand the reach and resonance of the company. By unlocking one trusted source for data, the Lyric transformed their patron interactions across all departments which has contributed to growing life-long audience relationships and increased revenues.